Oraanj Interior Design
SEO CASE STUDIES
Client Overview
Oraanj Interior Design is a London-based luxury interior design firm, delivering bespoke residential, commercial, and hospitality projects. With over 10 years of experience and 180+ projects completed, Oraanj combines functionality with high-end aesthetics to create unique spaces for clients across London.
Our Client’s Goal
When Oraanj approached us, their objectives were:
- Increase organic traffic and impressions to attract more potential clients.
- Showcase their portfolio effectively, highlighting each project’s design process and outcome.
- Strengthen online authority and visibility in the competitive London interior design market.
Challenges We Identified :
- Limited online visibility, low organic traffic, and minimal keyword rankings.
- Underutilized content on project pages and blogs.
- Highly competitive interior design market in London.
- Website not fully optimized for search engines or user experience.
Our Solutions
Technical & On-Page SEO
- Fixed site structure, meta tags, headings, and indexing issues.
- Optimized project and service pages for high-intent keywords.
Content Optimization & Portfolio Enhancement
- Enhanced project descriptions and blogs with SEO-friendly, engaging content.
- Created dedicated pages for individual projects to highlight design process and results.
Programmatic & Scalable SEO Elements
- Added template-based pages for key services and variations (e.g., modern office design, luxury residential interiors) to target multiple search queries.
Local SEO & Impressions Boost
- Optimized the website for London-focused searches to increase visibility in local searches.
- Improved CTR via meta titles, descriptions, and schema markup.
Results Delivered
- Traffic Growth: Organic traffic increased 5X in just 6 months, significantly improving reach.
- Impressions & Keyword Visibility: Hundreds of competitive keywords started ranking, boosting search impressions.
- Enhanced Engagement: Users spent more time on site, exploring project portfolios and service offerings.
- Lead Generation & Client Inquiries: Higher traffic and visibility led to more qualified client inquiries, expanding Oraanj’s project pipeline.
Search Engine Proof
Results at a Glance
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Traffic Growth
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Keywords Ranked On First Page
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