McCone Properties - Dubai based Local SEO
SEO CASE STUDIES
Client Overview
McCone Properties is a premier real estate agency in Dubai, specializing in residential and commercial properties across high-demand areas like Downtown Dubai, Dubai Marina, Palm Jumeirah, and Business Bay. Since 2013, they have been assisting local and international clients in buying, selling, and renting properties with personalized services and deep market expertise.
Our Client’s Goal
When McCone Properties approached us, their objectives were:
- Boost traffic and engagement on their Google Business Profile.
- Rank for high-intent local real estate keywords like “best real estate agency in Dubai”, “buy property in Dubai Marina”, and “rent villa in Palm Jumeirah”.
- Increase property inquiries and conversions through improved visibility on Google Maps and local search results.
Challenges We Identified :
- Low local visibility on Google Maps for competitive Dubai real estate searches.
- Incomplete Google Business Profile: missing photos, business hours, service areas, and attributes.
- Inconsistent NAP (Name, Address, Phone) across directories.
- Limited reviews and engagement on GMB, affecting trust and search rankings.
Our Solutions
GBP Listing Audit & Optimization
- Conducted a full audit to identify missing info and inconsistencies.
- Updated NAP details, business categories, service areas, and operating hours.
- Added keyword-rich business descriptions to attract relevant searches.
Content & Engagement Strategy
- Published Regular Google Posts showcasing new listings, market insights, and client success stories.
- Added high-quality images and videos of properties and offices to improve engagement.
Review Management
- Implemented strategies to collect and manage client reviews, enhancing credibility and search rankings.
Local Citation Building
- Ensured consistent business information across high-authority directories and real estate listing sites in Dubai.
- Strengthened local SEO signals and Google trust through verified citations.
Results Delivered
- Profile Visibility Growth: Achieved +550% increase in GMB profile views over 9 months.
- Search Impressions: Grew by +210%, appearing in more high-intent real estate searches.
- Leads & Inquiries: Higher visibility drove more property inquiries and confirmed deals, increasing revenue.
- Local Keyword Rankings: Secured top positions for Dubai real estate keywords like “real estate agent in Dubai”, “real estate agency in Dubai, and real estate firms in Dubai
Search Engine Proof
Results at a Glance
GMB profile views
0
%
Search Impressions
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Keywords Ranked On First Page
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