Aashni & Co.
E-commerce & Fashion
SEO CASE STUDIES
Client Overview
Aashni & Co. is a luxury Indian designer fashion e-commerce platform, offering premium bridal wear, festive collections, and couture from India’s top designers. With customers across UK, USA, and India and global, the brand connects global fashion lovers with exclusive Indian designer collections.
Our Client’s Goal
When Aashni & Co. approached us, they had:
- Only ~6,000 monthly visitors with almost no sales.
- A website that was not optimized for SEO or conversions.
Their main goals were:
- Boost online sales and revenue.
- Expand visibility for bridal and designer wear keywords in UK, USA, and India.
- Optimize the website for better conversions and long-term scalability.
Our Solutions
Programmatic SEO
- Built automated landing pages for color + product category combinations (e.g., Black Saree, White Lehenga, Red Bridal Gown).
- Scaled product catalog visibility by targeting long-tail and variation-based keywords.
- Helped capture search demand for specific styles, colors, and categories that customers actively searched
Content & Authority Building
- Published fashion blogs, style guides, and bridal trend articles to engage target audiences.
- Issued press releases, securing coverage in reputed fashion magazines, lifestyle blogs, and bridal publications.
- These press mentions built high-quality backlinks and strengthened Aashni & Co’s brand authority globally.
Content & Authority Building
- Published fashion blogs, style guides, and bridal trend articles to engage target audiences.
- Issued press releases, securing coverage in reputed fashion magazines, lifestyle blogs, and bridal publications.
- These press mentions built high-quality backlinks and strengthened Aashni & Co’s brand authority globally.
Results Delivered
- Monthly organic traffic grew from ~6,000 → 75,000+ visitors (12.5X growth / 1,100%+ increase).
- Hundreds of competitive keywords ranked on Google’s first page across UK, USA, and India.
- Significant rise in conversions and online sales, directly boosting revenue.
- Programmatic SEO pages became one of the strongest drivers for traffic & sales.
Search Engine Proof
Results at a Glance
Monthly Visitors
0
+
Traffic Growth
0
%
Keywords Ranked On First Page
0
+
